Bottled Water vs Tap Water At VIFF
Since watching Urs Schnell’s expose of Nestle's predatory business practices in Bottled Life (I reviewed it last month), I've been seeing Nestle's "Pure Life" water everywhere around town.
Packs of the stuff are piled high in supermarkets, garden centres, or the entrance to the local business supplies store, as if your office isn't complete without these shiny globs of plastic littering your workspace.
Even when picking up the Bottled Life review disc at the Vancouver International Film Centre, I saw cases of the Nestle product piled behind the box office desk.
Were they gifted by Nestle Canada, a sly piece of PR by the marketing folks having got wind of the doc?
The Film and TV Forum panels were actually using another brand of bottled water (one of the few not owned by Nestle). Not that that makes it any better.
Personally, as a consumer of many years of Vancouver tap water I don't have any complaints about the water that comes down the pipe. I've found it cool and refreshing. I like that it has minimal impact on the environment.
I don't know if bottled water companies sponsor VIFF, and if they do whether that revenue is significant. But given the growing concern about the carbon footprint of products that we consume as well as the plastic pollution caused by bottle waste (e.g. the US only recycles 8% of plastic waste), maybe public funders of VIFF like the City of Vancouver should be pushing their brand a bit more at the film festival?
Pictures above of Vancouver (1) Pure Life behind VIFC box office; (2)tap water at Kirtan in Stanley Park, August 2012; (3) tap water and Pure Life at Stanley Park.